This spring Moomin mugs introduce new characters
During the spring, the series of Arabia Moomin mugs will be complemented
with two Moomin mugs. New secondary characters not seen
before on Moomin mugs will be presented on each mug. The colouring of
the mugs is abundant and refreshing – different shades of turquoise and a
sunny yellow turn our thoughts towards the summer.
When designing Arabia Moomin items, Tove
Slotte’s objective is always to start off with Tove
Jansson’s original drawings, sometimes also
those of Lars Jansson. She does not use animation
characters or characters from books or magazines
created by artists other than Jansson.
- When I start designing a new Moomin decoration,
I still feel like a little girl in a candy shop. I
have permission to read again those magnificent
books and magazines and draw themes from
them for mugs, plates and packages. There is a
whole world of images to choose from. What will
I choose this time? These thoughts go through my
mind, says Tove about her source of inspiration.
For the spring 2012 mugs, Tove has selected new
secondary characters: Mymble’s mother presents
herself with her large entourage of children on the
spring mug, and the circus prima donna’s horse
has been given the lead role on the Moomin summer
mug, replacing the prima donna herself. Secondary
characters often challenge the Moomins
to adapt to new situations and sometimes they
encourage the Moomins into reckless adventures.
Mymble’s mother and mock Midsummer
Enjoying the limelight, we now have Mymble’s
and Little My’s mother – simply called Mymble’s
mother – with her children. Tove Slotte has
designed the decoration on the Mymble’s Mother
mug on the basis of Tove Jansson’s Moomin Builds
a House story. Cartoons of the Moomin Builds a
House story first appeared in 1955 and 1956 in a
British evening newspaper.
In the artwork for the mug, Mymble’s mother is
paying a visit to the Moomin house with her 17
children and announces that she is staying until
Midsummer festivities. The wild bunch of children,
including Little My, has Moominmamma – and
everyone else in the house – wishing that Midsummer
was already here. But this can be arranged
– like everything else in Moominmamma’s life,
as well. A Midsummer party preparations begin.
Moominpappa builds a Midsummer bonfire
and sets it ablaze. It does not take long before
the other residents of Moominvalley call the fire
department – but to no avail.
Scolded by the fire department, the others run
from the scene, but Little My stays, hiding in a
soup bowl in Moominmamma’s kitchen. From
then on, Little My stays in the Moomin house. The
story has a happy ending in that Moomintroll, by
accident – guided by Little My’s insistence – builds
a house for Mymble’s mother and her children.
Moominpappa is happy to continue his peaceful
life on the porch of his house after all the fuss. Or
will Little My still come up with a prank? Surely.
Popular horse theme for the summer mug
The Prima Donna’s Horse mug and bowl are the
2012 summer season Moomin products, with a
renewed appearance. Tove Slotte wanted the artwork
to be even more summery and colourful. The
flowers bordering the decoration and the horse
in the centre were found in two different Moomin
cartoons among Tove Jansson’s oldest work.
The idea was to introduce a not-so-well known
character from the Moomin stories alongside a
familiar character. Moomintroll, who is infatuated
with the circus prima donna, and the prima
donna’s horse take their rightful place in the Prima
Donna’s Horse mug and bowl design.
The artwork is based on a story where Moomintroll
saves the circus prima donna and her horse
from a flood. Moomintroll is infatuated with
this “temptress”, as Snorkmaiden calls her. The
strongman and acrobat of the circus, Emeraldo,
on the other hand, is the prima donna’s friend
and partner. The characters become increasingly
jealous as the story unfolds, but in an unusual way
– we are in Moominvalley, after all. Emeraldo
becomes tired of entertaining the prima donna
and Moomintroll feels rejected by the proud
Snorkmaiden. These two gentlemen withdraw
to the mountains where they establish a camp,
which women are forbidden to enter. The women,
reinforced by Mymble, establish their own camp,
and prima donna’s horse, dressed in flowers,
acts as a messenger between the camps. Finally,
Moomintroll and Snorkmaiden make peace in
theatrical fashion, and the prima donna likewise
comes to her senses and realises that she could
also occasionally entertain Emeraldo, and not
always the other way around.
The mug and the bowl make excellent gifts or collectables
for children and adults who love horses.
A horse theme has also been requested by Moomin
mug collectors. The impressive colour palette
provides options for combining the mug and the
bowl in a multitude of cheerful and colourful table
settings during the summer.
Product information and recommended retail prices:
Mug Mymble’s Mother, 0.3 l EUR 17,60
Bowl Mymble’s Mother, 15 cm EUR 22,90
Shipments starting from 1 March 2012.
Mug Prima Donna’s Horse 0.3 l EUR 20,30
Bowl Prima Donna’s Horse 15 cm EUR 23,50
Shipments starting from 16 April 2012.
For more information and picture requests:
PR Officer, Arabia
Tel. +358 204 39 5181
Attachments: ( PDF )